> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ip.world/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Internet culture meets on-chain markets. Trade trends, earn fees, build community on Story and Solana.

**ip.world** turns internet culture into on-chain markets. A meme, a creator, a character, a movement — anything can become a **Trend**. Every Trend can have a **Token**. Every trade on that token generates fees that flow back to the people who made the culture worth trading.

That's the whole idea. We call it **culture markets**.

<Frame>
  <img src="https://mintcdn.com/ipworld/gQlzwP9FWZ5UwkAT/images/overview-hero.png?fit=max&auto=format&n=gQlzwP9FWZ5UwkAT&q=85&s=52be0cd88bef5de50d2be2f9e2a9cd6a" alt="ip.world explore feed — trending tokens grid" width="1024" height="799" data-path="images/overview-hero.png" />
</Frame>

## How it works

<CardGroup cols={3}>
  <Card title="Trends and Tokens" icon="fire">
    A **Trend** is the canonical page for an idea. A **Token** is the tradable market under it. Launch one, trade one, or govern one.
  </Card>

  <Card title="Fees go back to culture" icon="circle-dollar-to-slot">
    Trading fees split four ways: creator rewards, holder rewards, community treasury, and the protocol. Hold a token. Post about it. Earn from both.
  </Card>

  <Card title="Community treasury" icon="vault">
    Every token has a treasury funded by its own trading volume. Holders vote on how to use it. The market governs itself.
  </Card>
</CardGroup>

### Fee flow per token

Every token's LP holds two assets — **\$IP** and the **Meme token**. Each side generates fees that split differently.

```mermaid theme={null}
%%{init: {'theme': 'dark', 'themeVariables': {'primaryColor': '#AD74FE', 'primaryTextColor': '#fff', 'primaryBorderColor': '#C093FF', 'lineColor': '#C093FF', 'secondaryColor': '#1a1a2e', 'tertiaryColor': '#321F4D'}}}%%
graph LR
    subgraph LP["Token LP"]
        direction TB
        IP["$IP side"]
        Meme["Meme side"]
    end

    IP -->|"50%"| Protocol(["Protocol"])
    IP -->|"25%"| ReAdd(["LP Re-Add"])
    IP -->|"10%"| Owner["IP Owner"]
    IP -->|"10%"| UGC1(["UGC Creators"])
    IP -->|"5%"| Referrer(["Referrer"])

    Meme -->|"60%"| Treasury["Community Treasury"]
    Meme -->|"30%"| Holders{"Token Holders"}
    Meme -->|"10%"| UGC2(["UGC Creators"])

    Treasury -.->|"Unlocked after verification"| Owner

    style LP fill:#1a1a2e,stroke:#AD74FE,stroke-width:2px,color:#fff
    style IP fill:#AD74FE,stroke:#C093FF,stroke-width:2px,color:#fff
    style Meme fill:#f5c842,stroke:#c9a030,stroke-width:2px,color:#000
    style Owner fill:#321F4D,stroke:#AD74FE,stroke-width:2px,color:#fff
    style Treasury fill:#321F4D,stroke:#AD74FE,stroke-width:2px,color:#fff
    style Holders fill:#1a1a2e,stroke:#C093FF,stroke-width:1px,color:#fff
    style Protocol fill:#1a1a2e,stroke:#555,stroke-width:1px,color:#aaa
    style ReAdd fill:#1a1a2e,stroke:#555,stroke-width:1px,color:#aaa
    style UGC1 fill:#1a1a2e,stroke:#c9a030,stroke-width:1px,color:#f5c842
    style UGC2 fill:#1a1a2e,stroke:#c9a030,stroke-width:1px,color:#f5c842
    style Referrer fill:#1a1a2e,stroke:#555,stroke-width:1px,color:#aaa
```

<Tip>
  One Trend can have **multiple tokens** — each with its own LP, fee splits, holders, and UGC pool. The IP Owner and Community Treasury sit at the Trend level, shared across all tokens under it.
</Tip>

## Two chains. Three assets.

ip.world runs on **Story**. Trade with **IP**, **USDC**, or **SOL**. Bring your own wallet or use the embedded ones provisioned at sign-in.

## Start here

<CardGroup cols={2}>
  <Card title="Quickstart" icon="rocket" href="/user-guides/getting-started">
    Sign in, fund your account, and make your first trade in under five minutes.
  </Card>

  <Card title="Trends and tokens" icon="lightbulb" href="/user-guides/coin-types">
    The two types of markets — creator-type and community-type — and how they differ.
  </Card>

  <Card title="Rewards" icon="trophy" href="/user-guides/rewards/overview">
    Five separate programs: points, referrals, UGC, holder rewards, and treasury. Don't mix them up.
  </Card>

  <Card title="Launch a coin" icon="plus" href="/user-guides/how-to/launch-a-coin">
    Create your own Trend and Token from scratch.
  </Card>
</CardGroup>

<Info>
  **Community:** [Discord](https://discord.gg/ipworld) — live help, announcements, and the people actually using this.
</Info>